Privacy Policy

Privacy Policy for Midnight Sun Law Group

Last Updated: September 16, 2025

Midnight Sun Law Group ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, disclose, and safeguard your personal information when you visit our website (www.midnightsunlawgroup.com), engage our legal services, or participate in our SMS program. By using our website or services, you consent to the practices described in this policy.

Information We Collect

We collect information you provide directly to us, information collected automatically, and information from third parties, as described below:

a. Information You Provide

  • Personal Information: When you contact us, fill out forms, or engage our services, we may collect your name, email address, phone number, mailing address, and other information you provide.
  • Client Information: If you are a client, we may collect sensitive information necessary for legal representation, such as financial details, case-related documents, or other personal data.
  • SMS Program: If you opt into our SMS program, we collect your phone number and consent to receive text messages.

b. Information Collected Automatically

  • Website Usage Data: We use cookies, web beacons, and similar technologies to collect information about your interactions with our website, including IP address, browser type, pages visited, and time spent on the site.
  • Analytics: We use third-party analytics tools (e.g., Google Analytics) to understand website usage and improve our services.

c. Information from Third Parties

  • We may receive information from third parties, such as marketing partners or public databases, to enhance our services or verify client information, subject to applicable laws.

How We Use Your Information

We use your information for the following purposes:

  • To provide legal services and communicate with you about your case.
  • To send you updates, newsletters, or marketing communications (with your consent).
  • To operate and improve our website and services.
  • To comply with legal obligations, such as record-keeping or responding to legal processes.
  • To administer our SMS program, including sending alerts or reminders as described in the SMS Program Terms below.

How We May Contact You

We may contact you, subject to your preferences, at your residential or business telephone numbers, by voice call, by automated voice or SMS messages, by e-mail, by U.S. mail, or by voice calls to your residential or business numbers.

While you may choose not to receive sales or commercial communications from us except by mail, we will continue to contact you and send invoices, customer service-related notifications, technical or network-related information and other similar information by telephone, e-mail, text message or otherwise as necessary and as permitted by law.

Email Messages: We may communicate with you by email regarding your account status or to provide service-related notifications or information. You may opt-out of receiving future commercial email messages from us by following the opt-out instructions in the message (usually at the bottom of the email), or by contacting us at admin@midnightsunlawgroup.com. 

Please allow 10 business days for us to process your request to opt-out. Even if you opt-out of receiving commercial email messages from us, we will still send you customer-service or account-related email messages as necessary. We are not responsible for any commercial email messages sent by unauthorized third parties.

How We Share Your Information

We do not sell your personal information. We may share your information in the following circumstances:

  • With Your Consent: We may share your information when you authorize us to do so, such as sharing case details with co-counsel or third parties involved in your legal matter.
  • Service Providers: We may share information with trusted vendors (e.g., IT providers, payment processors) who assist us in operating our business, subject to confidentiality agreements.
  • Legal Compliance: We may disclose information to comply with legal obligations, such as responding to subpoenas or court orders.
  • Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.

SMS Program Terms

Our SMS program allows you to receive text message updates, reminders, or promotional messages from Midnight Sun Law Group. By participating, you agree to the following terms:

a. Opt-In and Consent

  • Participation in our SMS program is voluntary. By providing your phone number and opting in, you consent to receive text messages from us, which may include automated messages.
  • You may opt in by completing a form on our website, texting a designated keyword, or otherwise indicating your consent.

b. Types of Messages

  • Service Messages: Case updates, appointment reminders, or other communications related to your legal services.
  • Marketing Messages: Promotional offers, firm news, or event invitations (if you have opted in for marketing communications).
  • Messages may be sent via automated systems.

c. Frequency

  • Message frequency varies based on your engagement with our services. You may receive up to 5 messages per month unless otherwise specified.

d. Costs

  • Standard message and data rates may apply as determined by your mobile carrier. Midnight Sun Law Group does not charge for the SMS program, but you are responsible for any carrier fees.

e. Opt-Out

  • You may opt out of the SMS program at any time by texting "STOP" to the number from which you received our messages or by contacting us at admin@midnightsunlawgroup.com.
  • After opting out, you will receive a confirmation message and no further texts unless you opt in again.

f. Eligibility

  • You must be 18 years or older and a U.S. resident to participate in our SMS program.
  • You represent that you are the account holder or have authority to use the phone number provided.

g. Privacy

  • Your phone number will only be used for the SMS program and related communications unless you consent to other uses.
  • We will not share or sell your phone number to third parties for their marketing purposes.

h. Support

  • For assistance with the SMS program contact us at admin@midnightsunlawgroup.com or (907) 318-9161.

Your Choices and Rights

  • Access and Correction: You may request access to or correction of your personal information by contacting us.
  • Opt-Out of Marketing: You may unsubscribe from marketing emails by clicking the "unsubscribe" link in our emails or contacting us.
  • Cookies: You can disable cookies through your browser settings, though this may affect website functionality.
  • California Residents: Under the California Consumer Privacy Act (CCPA), you may have additional rights, such as requesting deletion of your data. Contact us to exercise these rights.

Data Security

We implement reasonable technical and organizational measures to protect your personal information. However, no system is completely secure, and we cannot guarantee absolute security.

Data Retention

We retain personal information for as long as necessary to provide our services, comply with legal obligations, or fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these sites. Please review their privacy policies before providing personal information.

Children's Privacy

Our website services are not directed to individuals under 13. We do not knowingly collect personal information from children under 13. If you are under 18 years of age, please do not submit any personal information through our sites without the express consent and participation of a parent or guardian.

International Users

Our services are intended for U.S. residents. If you are located outside the U.S., your information may be transferred to and processed in the U.S., where data protection laws may differ.

Changes to This Policy

We may update this Privacy Policy from time to time. The updated policy will be posted on our website with the "Last Updated" date. Your continued use of our services after changes constitutes acceptance of the updated policy.

Contact Us

If you have questions about this Privacy Policy or our SMS program, please contact us at:

  • Email: admin@midnightsunlawgroup.com
  • Phone: (907) 318-9161
  • Address: Midnight Sun Law Group, 11723 Old Glenn Hwy STE 208, Eagle River, AK 99577